Brutalist Bookends

Scott Kubie is a designer who writes. This is his blog.

I keep seeing LinkedIn profile headlines with the word “expert” in them. Good grief. The surface-level reaction is: “Haha, look at that try-hard.” But that’s a defensive coating on the deeper response: “Oh shit, should I be doing that? I’m more of an expert on [Topic] than that guy!” I’ve built my share of expertise …

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